Seeking innovation amidst stability and growth amidst change. The 2022 iBuy Super Live Streaming Gala "Wealth Talk" successfully concluded on September 15th. This year's iBuy Super Live Streaming Gala, themed around the magnificent and vast universe, brought viewers an immersive experience of the cosmos. Through three major segments—"Change," "Listening," and "Dialogue"—it shared new imagination and hope for SMEs' innovative marketing methods and digital transformation.
The live-streamed event brought together numerous industry experts and outstanding enterprise representatives to share their insights on the current opportunities and challenges of the B2B market, either in person or via telephone and video conferencing. This provided SMEs with more marketing avenues and presented a spectacular knowledge feast for the B2B industry. Cordless Vacuum Cleaner China
"Change"—what is changing in this era?
In the "Change" segment, Meng Fanyong, Chairman of Beijing Jiyuechangda New Energy Technology Co., Ltd., delivered a keynote speech entitled "Enterprise Operation and Development Ideas and Directions in the New Economic Environment," in which he mentioned that "enterprises need to find opportunities amidst crises and seek new breakthroughs amidst changes." In the current market environment, embracing digitalization and achieving intelligent transformation is an essential choice for SMEs to improve operational efficiency and an inevitable path for every SME to enhance its development. He stated, "Enterprises should learn to embrace change, and they must embrace change."
How should businesses embrace change? Knowing yourself and your competitors is crucial. Gao Yulan, head of marketing research at Baidu Marketing Research Institute, mentioned in her speech that B2B companies are increasingly accustomed to expressing their needs online, with vertical platforms showing even more significant growth in highly targeted demand. Marketing growth should begin by capturing online users with specific needs. Businesses need to shift from a management perspective to a customer perspective, emphasizing customer needs, seeking unchanging patterns in a volatile market, and seizing industry opportunities.
Following this, the "2022 ToB Enterprise Marketing Growth White Paper," jointly launched by Baidu AiCaiGou and Baidu Marketing Research Institute, was released. This white paper analyzes and interprets annual development data and industry growth trends for ToB enterprises, providing data-supported solutions for the marketing development of SMEs. The full version can be downloaded by searching for the WeChat official account 【Baidu AiCaiGou】 and replying "white paper".
Addressing several marketing challenges faced by SMEs, such as "How to find new customers in niche industries?", "How to stand out in the B2B market?", and "How to observe industry trends through data?", Gan Lu, Vice General Manager of Baidu AiCaiGou, truly considered the issues from the perspective of B2B enterprises in his subsequent speech. He shared new marketing ideas and demonstrated how AiCaiGou leverages its technological capabilities and product advantages to help businesses achieve marketing growth. He mentioned that by integrating Baidu's content ecosystem capabilities both online and offline, AiCaiGou is gradually transforming from a traffic platform into an operational platform, comprehensively supporting the digital transformation and development of SMEs.
Addressing the same topic of "change," Wang Shasha, Head of Marketing for Baidu's B2B business, boosted confidence in the transformation of SMEs from a future development perspective. In her keynote speech, "Baidu Changes Together with Thousands of Enterprises," we sensed Baidu's unwavering commitment as a pioneer in digital marketing in China to empowering the digital transformation of SMEs, and the confidence of AiCaiGou in comprehensively supporting SMEs to accelerate their transformation. Backed by Baidu's vast ecosystem and closely monitoring ToB procurement needs, AiCaiGou provides a high-value service system for the B2B industry through creating high-quality online and offline content and building industry ecosystem alliances, bringing advanced internet marketing technology to more SMEs.
Times are changing, and businesses need to adapt their marketing strategies accordingly. In the ever-changing tides of the times, those who can grasp the latest developments and understand cutting-edge marketing transformation ideas will be able to strive for the top and sail smoothly upwards. This is the core content of the "Change" segment, and also the core message that Wealth Talk 2022 wants to convey to SMEs.
What voices do we need to hear when we "listen"?
How can AiCaiGou (爱采购) guide SMEs to face "change"? We need to listen to their voices. In the second major segment of the live-stream event—the "Listening" segment—AiCaiGou's operations team shared practical insights into intelligent marketing from a platform operations perspective. During live discussions with several business owners, the AiCaiGou operations team also provided them with professional answers.
From the questions raised by the five SME owners connected via video link, we can see the current reality of SMEs in China and hear their confusion and challenges regarding digital marketing. While the internet has had a huge impact on traditional businesses, it also hides enormous commercial potential. SMEs need to view the internet as a window for transmitting business information, firmly move towards digital transformation, and quickly grasp the "wealth code" of this era.
What are SMEs talking about in their "dialogues"?
Using technology to create excellent products and providing attentive service is a belief that AiBuy has always upheld. In the following segment—"Dialogue"—AiBuy invited several leading companies in digital transformation across various industries to connect via video link to discuss industry challenges and share marketing experiences. Companies from Xinmi, Henan (refractory materials), Anping, Hebei (wire mesh), Yushu, Jilin (family farms), Guangxi (chemical energy), Shenyang (automation equipment), and Jiangyin, Jiangsu (plastic products)... these manufacturing enterprises scattered throughout the country are rapidly sketching the prototype of "digital factories" with the momentum of a prairie fire. With the support of online marketing tools, these companies have developed rapidly and become outstanding pioneers in their respective industries.
As Zhong Jinzhu, head of e-commerce at Guangxi Zhechuang Chemical Co., Ltd., stated, Guangxi Zhechuang Chemical, as a pioneering manufacturer in digital transformation, has rapidly expanded its online marketing nationwide through AiCaiGou in recent years, becoming a beneficiary of digital transformation. Shenyang Bopu Technology Co., Ltd., as a high-quality seed merchant nurtured by AiCaiGou, has benefited from the platform's "Spark Program," receiving professional operational guidance, marketing support, and merchant cooperation, ultimately gaining more business opportunities and achieving comprehensive development. Tang Guo, the company's business manager, mentioned in an interview that AiCaiGou's endorsement and platform capabilities helped the company expand its customer base nationwide, enabling positive growth in its business even during the pandemic.
This live stream lasted for four hours without interruption, and included ten rounds of lucky draws. AiCaiGou's "Wealth Talk" combined the development status of SMEs with the current economic situation, providing B2B industry insights from different professional perspectives, from macro to personal viewpoints. From seeing changes to listening to changes and then to discussing changes, AiCaiGou has always stood by SMEs, helping them solve many challenges in digital transformation.
The 2022 AiCaiGou Super Live Stream Gala, themed "Wealth Talk," once again shared transformation solutions for SMEs within the B2B industry, aiming to boost their marketing confidence and drive growth. AiCaiGou, a one-stop procurement and sales platform under Baidu, leverages AI and big data technologies to achieve precise searches, matching its member companies with a vast pool of professional industry buyers. Looking ahead, AiCaiGou hopes to support the collaborative development of more B2B companies, actively assisting them in transforming their marketing thinking and empowering their prosperity through technological advantages!
Disclaimer: The market is risky, and choices should be made with caution! This article is for reference only and should not be used as a basis for buying or selling.
